Disney owning Lucas Films, 20th Century Fox, Marvel, Pixar, and ESPN is an example of ______.
A. horizontal integration
B. a monopoly
C. vertical integration
D. cross-media integration
A. horizontal integration
Communication & Mass Media
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What will be an ideal response?
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Indicate whether the statement is true or false.
Communication & Mass Media
Programs that may make profits from sale to foreign countries are considered to have
a. sellout potential b. reserve potential c. aftermarket potential d. off-syndication potential e. co-venture potential
Communication & Mass Media
This is identified as possibly one of the true pioneers of a new digital age in radio:
a. Pandora b. iTunes c. Spotify d. Slacker e. YouTube
Communication & Mass Media