MyTwinn makes dolls that look like young girls. For $119, the firm will make a doll that looks just like a photograph. So, if you send in the money and a photo of your young niece, she could have a doll that is her twin! This is an example of
A. multiple products and multiple market segments.
B. production marketing.
C. family branding.
D. specialty customization.
E. mass customization.
Answer: E
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The backchannel can present challenges for business presenters because
A) Twitter breaks must be scheduled. B) contrary audience members can have more leverage. C) supportive listeners can spread your message to a much larger audience. D) it is difficult to track what parts of the presentation were effective, and which were not. E) the hashtag must be meaningful and relevant.
In addition to consumers, what other people, groups, and environmental forces interact to influence an organization's marketing activities?
What will be an ideal response?
Roza Munoz oversees the overall operations of Maxwell House, which is one of the divisions of the Kraft Heinz Company. Roza is also responsible for the overall performance of the business division. Which of the following is NOT likely to be one of Roza's responsibilities?
A. Turning corporate-level strategy into action B. Defining Kraft Heinz's mission statement C. Deciding how to compete in the coffee industry D. Supervising functional-level managers E. Developing a business-level strategy
Jason orders one hundred remote-controlled toy cars from RyBy Toys. In the contract, it is stipulated that RyBy Toys will transport the toy cars via FlyByNight, a national carrier service
RyBy Toys makes the arrangements and hands over the toys to FlyByNight without the remote-controllers. In the event that the goods are destroyed in transit, which of the following parties would bear the risk of loss as per the sales contract? A) Jason would bear the risk of loss irrespective of the fate of the goods. B) FlyByNight would bear the risk of loss as they had the responsibility to deliver the goods. C) RyBy Toys would bear the risk as they shipped nonconforming goods. D) The risk of loss would be shared between RyBy Toys and Jason.