A(n) ________ refers to the approach used in an advertisement to elicit some consumer response or to influence the feelings of consumers toward a product, service, or cause.
A. advertising appeal
B. brand parity
C. advertising character
D. business plan
E. brand dilution
Answer: A
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The going concern assumption:
a. is applicable to all financial statements. b. primarily involves periodic income measurement. c. allows for the statements to be prepared under generally accepted accounting principles. d. requires that accounting procedures be the same from period to period. e. none of the answers are correct.
Promotion-from-within policies must ________, coupled with a company philosophy that permits employees to consider available opportunities within the organization.
A. comply with all state laws B. receive strong top management support C. anticipate training needs D. respect seniority position
In deciding to share negative information about another employee to your supervisor, what question should you consider first?
A) Will I profit personally (promotion, bonus pay, or honors)? B) Was the act criminal or hostile behavior or just a one-time mistake? C) How should I time the information delivery (before or after a meeting)? D) How can I avoid being identified as the tattle tale by other employees?
An investing company that owns more than ________ of another (investee) company's voting stock is presumed to have controlling influence over the investee.
What will be an ideal response?