The ________ of a communication is the person or organization that has information to share with another person or group of people.
A. receiver
B. essence
C. source
D. channel
E. message
Answer: C
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Human capital includes
A. the relationships between people. B. the output from assembly line employees. C. an improved product. D. an individual's capabilities, knowledge, and skills.
In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers
Indicate whether the statement is true or false
Vacation pay is charged properly as an expense in the month in which the employee takes a vacation
Indicate whether the statement is true or false
Which of the following is true of individuals belonging to the baby boom generation?
a. They have the least spending power than any other cohort. b. They spend more on food than any other generational demographic. c. They are the first generation of latchkey children. d. They are willing to change brands and try new things.