FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with other costs of using the service, they are acting upon ________
A) brand loyalty
B) customer equity
C) customer-perceived value
D) customer lifetime value
E) a societal marketing campaign
C
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Toss, a chain of sports equipment retailers, plans to invest in a retail operation in a foreign country. Which of the following categories of investments does this belong to?
A. Portfolio investment B. Philatelic investment C. Direct investment D. Alternative investment E. Inventory investment
The accrual basis of accounting:
A. Recognizes revenues when received in cash. B. Eliminates the need for adjusting entries at the end of each period. C. Is flawed because it gives complete information about cash flows. D. Is generally accepted for external reporting because it is more useful than cash basis for most business decisions. E. Recognizes expenses when paid in cash.
In the opening case study about Eustasio Lopez, which hotel of his is said to be the company’s cash cow?
a. Costa Meloneras b. Villa del Condé c. Baobab d. Lopez
Proper venue refers to:
a. the final place a lawsuit is heard b. the first place a lawsuit is heard c. the proper place for a case to be filed d. the proper place where a lawsuit is heard e. none of the other choices