Duski, a very expensive brand of clothing and accessories, promotes its products by using advertisements that feature beautiful women wearing its products. What kind of an advertising appeal is used by Duski?
a. Environmental consciousness
b. Vanity and egotism
c. Health
d. Profit
ANSWER: b
The ads of Duski use the vanity and egotism appeal. This appeal is used mostly for expensive or conspicuous items such as car and clothing.
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