Bipolar adjective scales are used with which survey instrument?
a. store positioning
b. store-image testing
c. semantic differential
d. image analysis
c
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Panera made the announcement that it was eliminating artificial food additives. Which of the following most likely influenced Panera's decision?
A. Marketing costs B. Regulatory variables C. Marketing environment D. Marketing task E. Marketing mix
What are the limitations of the graphical method of linear programming?
What will be an ideal response?
Test marketing a product is a cost-effective method to carry out primary market research.
Answer the following statement true (T) or false (F)
Shankland Corporation manufactures one product. It does not maintain any beginning or ending Work in Process inventories. The company uses a standard cost system in which inventories are recorded at their standard costs and any variances are closed directly to Cost of Goods Sold. There is no variable manufacturing overhead. The standard cost card for the company's only product is as follows:InputsStandard Quantityor HoursStandard Price or RateStandard CostDirect materials1.5pounds$8.50per pound$12.75Direct labor0.50hours$18.00per hour 9.00Fixed manufacturing overhead0.50hours$9.00per hour 4.50Total standard cost per unit $26.25The standard fixed manufacturing overhead rate was based on budgeted fixed manufacturing overhead of $67,500 and budgeted activity of 7,500 hours. During
the year, 24,600 units were started and completed. Actual fixed overhead costs for the year were $84,800.Assume that all transactions are recorded on a worksheet as shown in the text. On the left-hand side of the equals sign in the worksheet are columns for Cash, Raw Materials, Work in Process, Finished Goods, and PP&E (net). All of the variance columns are on the right-hand-side of the equals sign along with the column for Retained Earnings.When applying fixed manufacturing overhead to production, the Work in Process inventory account will increase (decrease) by: A. ($110,700) B. $6,800 C. $110,700 D. ($6,800)