Which of the following is true of the final stage of the integrated marketing communications (IMC) planning process?
A. It involves finding out the coordination between all of the promotional-mix elements.
B. It involves deciding the role of each promotional-mix element.
C. It involves monitoring, evaluating, and controlling the promotional program.
D. It involves performing activities to implement the promotional program.
E. It involves determining the importance of each promotional-mix element.
Answer: C
You might also like to view...
An accounting period that ends when operations are at a low ebb is:
a. a calendar year. b. a fiscal year. c. the natural business year. d. an operating year. e. None of the answers are correct.
It has been said that the first function of an executive is to ______.
A. surround themselves with good people B. work to build strong teams C. negotiate a good compensation package D. develop and maintain a system of communication
In 2005, Bettina opened Bettina Brownies in a shopping mall. The brownies were a hit and soon Bettina was operating shops in several malls in Illinois. By 2012 she had expanded operations to Indiana and she decided that it was time to finance expansion through the equity markets. With an investment banker, she prepared for the initial offering of Bettina Brownies. She sold 50,000 shares of stock
at $10 a share. Expansion continued. Keebler determined that Bettina was a well-run company with an attractive financial position. It began secret negotiations with Bettina to buy her interest in the business. News of the negotiations leaked. Mr. Little, CEO of Keebler, denied that they were pursuing a deal with Bettina. A month later Bettina sold her share of the business to Keebler. Shortly before Bettina sold her interest to Keebler, Joe Kelso, a carpet cleaner was working at Bettina office when he overheard discussion of the sale to Keebler. Joe bought a large number of shares in Bettina. After the Keebler sale was completed, Joe sold his stock for a substantial profit. The SEC discovers that Joe Kelso made a lot of money on the sale of his stock in Bettina Brownies. Under what provision of the federal securities laws might Joe be prosecuted? a. under Rule 10-K b. under Rule 10b-5 c. under Rule 8-K d. under Rule 144A e. under Regulation D
____ cards are credit cards or ID cards with embedded microchips that can store and process data.
A. Honest B. Smart C. Digital D. Premier