A company in your area is developing a new product. They are trying to avoid as many risks as possible in order compete successfully with their new product in the marketplace. Which is a way in which this company can reduce the risk of the new product?
A. ignore current market trends to anticipate demand
B. carefully listen to the customer for new product ideas
C. not be willing to fail on occasion
D. skip steps in the development process to market a product sooner
E. not anticipate changes in the marketplace
Answer: B
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