The idea that a behavior is controlled by rewards and punishments is most closely associated with
a. Abraham Maslow.
b. B.F. Skinner.
c. Wilhelm Wundt.
d. William James.
ANSWER: b
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The Latin-square design derives from the work of ____
a. William James b. John Watson c. Louis Thurstone d. William McCall
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Kay has severe cardiovascular disease and is repeatedly hospitalized with symptom flare-ups. Her doctor informs her that her symptoms may be the result of her eating too much salt. She assures her doctor that she is now motivated to change her diet. Considering the definition of motivation, what should this process look like?
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