Mini-Case Question. Sparks Inc uses its superior knowledge of both customers and competitors to devise a market-based strategy to achieve desired gains without sustaining excessive losses
The firm seeks to gain a competitive advantage through a nonconfrontational approach. Which of the following competitive strategies is Sparks Inc most likely to be using?
A) a disintermediation strategy
B) an inside the box strategy
C) an oblique strategy
D) a frontal attack strategy
E) a benchmarking strategy
C
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