Elisandra, a marketing manager at a regional chain restaurant, has decided to organize a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization's home page
Elisandra's plan is an example of ________.
A) consumer-generated marketing
B) partner relationship management
C) customer lifetime value
D) community development around a brand
E) customer divestment
A
You might also like to view...
The ________ test is used to determine whether an entity has monopoly power.
A. rule of reason B. bright-line C. vertical integration D. share of the relevant market
Which of the following is NOT a type of board involvement as proposed by David Nadler?
a. Passive b. Engaged c Interfering d. Operating
What is a growing trend with new ventures?
a. Adding an Advisory Board b. Adding a Board of Directors c. Adding a Customer Advisory Board d. None of the above
If an asset is disposed of during the year, there is no need to calculate depreciation from the beginning of the year of disposal to the date of disposal
Indicate whether the statement is true or false