Which of the following is deontological?

A) Situational ethics
B) Social responsibility theory
C) Utilitarian theory
D) Categorical imperative theory


Answer: D

Communication & Mass Media

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According to a 2010 Kaiser Family Foundation study, between 2005 and 2010 the time spent by young Americans reading newspapers and magazines:

a. increased b. dropped c. stayed the same d. no data have become available from that study

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One difference between Nielsen ratings and television quotient data (TvQs) is that TvQs measure

a. likeability and recognition. b. total households. c. persons using television. d. differences between large and small markets.

Communication & Mass Media

Well-prepared minutes are extensive and detailed

True False

Communication & Mass Media

Which of the following is true about taking voice and enacting change?

A) Change comes primarily through the use of direct power ? making people do what they would not do on their own. B) The only people with the ability to engage in agenda setting have formal power, such as newspaper editors and television producers. C) Taking voice and enacting change are processes. D) The responsibility for taking voice and enacting change around gender norms rests primarily with men. E) The responsibility for taking voice and enacting change around gender norms rests primarily with women.

Communication & Mass Media