Teenagers spend billions of dollars on stereo equipment and compact discs. They have the ability, willingness, and authority to purchase such products because of their perceived need. These teenagers are an example of a(n) ____ market.
A. consumer
B. business-to-business
C. producer
D. governmental
E. institutional
Answer: A
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Fill in the blank(s) with correct word
Unilever hired a promotional marketing firm to pass out Lever2000 hand wipes in food courts and petting zoos. This is referred to as "point-of-dirt" sampling
Indicate whether the statement is true or false
U.S. antitrust law is applied
A. as widely as possible, whether or not the alleged corruption took place inside the U.S. and whether or not the business is American. B. to all firms with assets in the U.S. C. to all U.S. firms doing business in the U.S. D. to U.S.-owned firms with assets in the U.S.
A trade name can be protected if it is unusual or fanciful
a. True b. False Indicate whether the statement is true or false