To focus on improving company customer service this year, the CEO of a pet food manufacturer outlined a list of stakeholders to concentrate on: distributors, local communities, and the mass media. These three groups are
A. external stakeholders.
B. general stakeholders.
C. internal stakeholders.
D. preferred stockholders.
E. interest groups.
A. external stakeholders.
External stakeholders are people or groups in the organization's external environment that are affected by it. The external task environment consists of 11 groups that present the organization with daily tasks to handle: customers, competitors, suppliers, distributors, strategic allies, employee organizations, local communities, financial institutions, government regulators, special-interest groups, and the mass media.
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