ADT, the home security company, advertises the need for home surveillance products to appeal to which level of Maslow's Hierarchy of needs?
A. safety
B. self-actualization
C. love
D. esteem
E. physiological
Ans: A. Safety.
Explanation: ADT, the home security company advertises the need for home surveillance products to appeal to the safety level of Maslow's hierarchy of needs. Maslow, in his theory known as 'Maslow's need hierarchy theory' recognised safety needs as a basic need of humans. Safety needs comprise an individual's need to feel safe and secure in his environment, surroundings and life. Some examples of safety needs include physical safety needs, job security needs, protection needs, etc.
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