Mickey Drexler, former CEO of the Gap, is an example of a status quo guardian.

a. true
b. false


b. false

Business

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Negative messages about business transactions are designed to

A) confirm the customer's expectations. B) explain how you plan to resolve the situation. C) show the audience that whatever has happened, your company is not at fault. D) let the audience know which of your employees caused the problem. E) shield the company from liability, even if you must blame another organization.

Business

A company has developed the prototype of a mobile phone which it plans to launch in the next few months. The phone comes equipped with the most advanced technological features

As part of its test marketing efforts, it allows customers to examine and use the prototype and also gathers feedback regarding product features and price. The results of this test marketing effort show that customers are willing to pay at least $500, considering the phone's various features. As such, the company has found out about the customers' ________. A) last paid price B) expected future price C) lower-bound price D) upper-bound price E) typical price

Business

Formal presentations and opportunity presentations are identical in __________ and ___________.

a. preparation; presentation b. length; format c. timing; setting d. goal; result

Business

In the EOQ model, the annual order cost is given by?

a. (Q/D)*S b. D/Q c. (D/Q)*S d. Q/D

Business