Which of the following does Mark Weiner suggest for measuring the effectiveness of MPRs?
A. quantitative assessment of consumers' attitudes toward a product
B. dollar value of community involvement
C. percentage of people who have encountered the press release
D. number of press releases developed
E. number of personal interviews given by company representatives
Answer: A
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______________ is defined as the ability to understand and influence others for the good of the organization.
a. Political skill b. Leadership inversion c. Politics d. Visibility
Which of the following is a type of OOH advertising consisting of ready-made posters, available in any quantity and often featuring the work of first-class artists and lithographers?
A. junior panels B. spectaculars C. stock posters D. bulletins E. standard billboards
Which one of the following had the smallest standard deviation of returns for the period 1926-2015?
A. intermediate-term government bonds B. long-term government bonds C. small-company stocks D. large-company stocks E. long-term corporate bonds