Explain the benefit of reporting based on objectives rather than specific channels.
What will be an ideal response?
It places public relations as solution-focused rather than fragmented and isolated.
It positions organizational goals above metrics and better supports the counselor role of
public relations.
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Short-term memory and long-term memory are really the same thing
A. True B. False
A key difference between a selling and a marketing orientation is _______
a. the amount of money spent b. the genuine recognition and goal of serving the client’s needs c. the roles of managers involved d. the range of products/services involved e. none of the above
The Industrial Revolution led to the redefinition of masculinity and femininity
Indicate whether the statement is true or false
Which of the following is not a tactic used by newcomers to seek information?
A. in-group relationships B. disguising conversations C. surveillance D. third party questions