A company uses sales representatives for selling the company's more complex and customized products to large accounts, while using inside salespeople and Web ordering for low-end selling
Which of the following describes the company's sales force best?
A) demand creators
B) direct marketing force
C) missionary sellers
D) technical sales force
E) leveraged sales force
E
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Which one of the following is not an element of a work plan in the body of an unsolicited proposal?
A) an explanation of the steps you'll take, their timing, and the methods or resources you'll use B) persuasive material to convince readers that a problem or an opportunity exists C) information about when work will start, how it will be monitored, and when it will end D) a description of how you'll accomplish what must be done E) an indication of the costs and other financial issues
Assets may be used to satisfy business obligations and to carry on business operations
a. True b. False Indicate whether the statement is true or false
The term often used to describe a family with problematic communication is ______.
A. dysfunctional B. oversocial C. underserved D. blended
Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic,
and display media? A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations