The technique used for market segmentation depends only on the characteristics of the target
market.
Indicate whether the statement is true or false
FALSE
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Candy's Chocolates Inc. is a confectionary company that manufactures only one product. Unlike its competitors, the firm does not have its target customer base as children
Instead, it promotes its product using the same strategy across consumers of all age groups. Given this information, Candy's Chocolates Inc. has adopted a(n)__________strategy. Fill in the blanks with correct word.
The Packer Video Company files for Chapter 7 bankruptcy. Its only non-exempt asset is a piece of equipment valued at $15,000 . The claims that have been approved by the trustee are as follows: (1) $2,500 in expenses of the trustee in the administration of the estate. (2) $4,000 in wages, salaries, and commissions earned by employees within ninety days before the filing of the bankruptcy petition
and the cessation of the business. (3) $500 in employment taxes owed to the state. (4) Unsecured claims in the amount of $10,000. (5) A perfected security interest in the amount of $2,000 which is held by First Bank and which is secured by the item of equipment. How much money will be available to pay the general unsecured creditors who have no priority? a. $15,000 b. $13,000 c. $10,500 d. $6,000 e. No money will be available to pay the general unsecured creditors.
Denise Hunter had Thomasville brand living room furniture and wanted to buy a particular chair of the same brand. She made a few calls to find a store that had the chair in stock. When she found one, she went there and purchased the chair. For Denise, the chair was a(n)
A. emergency product. B. homogeneous shopping product. C. specialty product. D. impulse product. E. heterogeneous shopping product.
The pleadings in a lawsuit include:
A) the complaint and answer B) the depositions. C) written interrogatories. D) evidence presented in trial