Tips for writing effective pitch letters include all of the following, EXCEPT:

a. Be as creative or novel as possible.
b. Know the name of the current editor and personally address the pitch tohim

c. Send the pitch by email or fax.
d. Make sure the pitch is personal, short and attention-grabbing.


c

Communication & Mass Media

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The A in IDEA stands for _____

A) argument B) action C) arrangement D) augmentation E) anything you want it to be

Communication & Mass Media

According to the text, a poorly developed PowerPoint program is better than no visual aids at all

Indicate whether the statement is true or false.

Communication & Mass Media

In Martin Luther King, Jr.’s famous I Have a Dream speech, he said, “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” This is an example of

a. an oral citation. b. a bibliography. c. plagiarism. d. expert testimony.

Communication & Mass Media

As your textbook explains, when preparing for a question-and-answer session, you should

A. write out your answers in full. B. anticipate possible questions. C. practice the delivery of your answers. D. All the answers are correct. E. both anticipate possible questions and practice the delivery of your answers.

Communication & Mass Media