Jell-O brand gelatin introduced a line of vegetable flavored gelatins, including tomato and celery. The product failed because consumers associated Jell-O gelatin with a sweet, fruit-based flavor

In this example, consumers' ________ made them unwilling to accept the new product.
A) exposure
B) cognition
C) self-actualization needs
D) personalities
E) interpretation


E

Business

You might also like to view...

Protection for a new method of encasing wiring inside a laptop computer is available:

A) Under the Industrial Design Act. B) As a distinguishing guise under the Trade-marks Act. C) Through a patent application D) Through the Copyright Act for the illustrations of the method. E) None of the above

Business

Dissolution that is judicial may be brought about when:

a. a shareholder brings a proceeding because the directors are deadlocked in management of the corporate affairs and the corporation is suffering irreparable injury. b. the board of directors creates a resolution approved by shareholders to dissolve. c. the shareholders of a closely held corporation adopt a unanimous agreement to dissolve. d. the corporation is without a registered agent for over 60 days.

Business

Under the FMLA employees who have a foreseeable leave approaching, such as for birth, adoption, or planned medical treatment, must:

a. notify employers at least 1 week in advance b. notify employers at least 30 days in advance c. notify employers at least 60 days in advance d. write a detailed description of how they will use their time during the leave e. submit a budget for their leave

Business

Many project management activities occur as part of the planning process group

a. True b. False Indicate whether the statement is true or false

Business