In a short essay, list and discuss at least five situations in which exploratory research can be applied
What will be an ideal response?
a. To formulate a problem or define a problem more precisely - exploratory research may reveal that a brand has a lower market share because its brand image is not as strong as a competitor's image.
b. To identify alternative courses of action - alternative courses of action to boost the image of a brand might include improving product quality, increasing the advertising budget, and distributing the product through upscale company-owned stores.
c. To develop hypotheses - an interesting hypothesis may be that heavy users may be more brand conscious than light users.
d. To isolate key variables and relationships for further examination - celebrity endorsements can have a positive influence on the image of certain products.
e. To gain insights for developing an approach to the problem - brand image is a composite variable that is influenced by the quality of the product, pricing strategy, image of the outlets through which the product is distributed, and the quality and intensity of advertising and promotion.
f. To establish priorities for further research - a company may want to examine the purchase and consumption behavior of heavy users of its product category.
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Forms of alternative media programs include the following, except:
A) buzz marketing B) online marketing C) product placement D) guerilla marketing
Boeing Inc. has criticized The Airbus Company's competitiveness on the grounds that Airbus benefits from a. import tariffs protecting Airbus in the European market. b. import quotas protecting Airbus in the European market. c. lenient environmental standards of European governments. d. subsidies supplied by European governments.
a. import tariffs protecting Airbus in the European market. b. import quotas protecting Airbus in the European market. c. lenient environmental standards of European governments. d. subsidies supplied by European governments.
Which statementdoes NOT namean advantage of in-text citations?
a. They lend an air of authority and influence to the report writer. b. They readily provide documentation in a simple, clear-cutway. c. They make use of the standard abbreviations used in report writing. d. Compared to footnotes or endnotes, they save time for report writers and readers.
During freewriting, it is important to edit each sentence before moving on to the next one
Indicate whether the statement is true or false