A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted, not just straight
The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of ________.
A) social class
B) the family life cycle
C) self-concept
D) lifestyle
E) sensory marketing
C
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Custom software is the most affordable systems development option
Indicate whether the statement is true or false
Which of the following skills would be least beneficial in a career as a fraud-fighting professional?
a. sales experience b. auto mechanic c. data entry clerk d. journalist
Strategies to restructure a diversified company's business lineup involve
A. revamping the strategies of its different businesses, especially those that are performing poorly. B. revamping the value chains of each of a diversified company's businesses. C. divesting low-performing businesses that do not fit and acquiring new ones where opportunities are more promising to put a new face on the company's business makeup. D. focusing on restoring the profitability of its money-losing businesses and thereby improving the company's overall profitability. E. broadening the scope of diversification to include a larger number of smaller and more diverse businesses.
A common stockholder has no guarantee of receiving any cash inflows, but receives what is left after all other claims on the firm's income and assets have been satisfied
Indicate whether the statement is true or false