The use of long copy advertising is problematic because
a. It’s assumed no one reads ads anymore
b. The situation is really about involving the reader
c. Our attention spans are getting shorter
d. All of the above
d. All of the above
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______ focuses on how public relations strategies and tactics work within, and complement, a wider mix of marketing, advertising, and public information messages.
A. Community relations B. Branding C. Public relations D. Integrated communication
The degree to which we desire to form and possibly maintain an interpersonal relationship with another person is called _____
a. self-absorption b. interpersonal attraction c. similarity d. proximity
Which of the following is NOT a common articulation problem?
A. addition B. transposition C. substitution D. substantiation
What is "style"?
What will be an ideal response?