Which of the following is most likely to be a disadvantage for a retailer in developing customer loyalty through offering popular national brands?
A. Other competitors can purchase and sell the same popular products.
B. The costs associated with offering popular national brands are very high.
C. Training employees to operate the new product or service involves time and effort.
D. There is often a huge reduction in the profit margin for the retailer.
E. It leads to brand cannibalization.
Answer: A
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