Explain why sameness is not a good thing in presenting an organization’s message.
What will be an ideal response?
Messages that are similar to an organization’s competitors are harder to
differentiate and thus will stand out less. Messages that are distinctive will catch more
attention.
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Which one of the following is NOT a cost factor when presenting an ad in a specific market?
a. audience size b. placement market c. production cost d. media channel
An effective introduction can achieve many goals such as focusing
audience attention, connecting to your audience, putting you in your presentation, setting the emotional tone, and previewing your message. Indicate whether the statement is true or false
Communication Apprehension is
A. avoidable. B. universal. C. unique. D. unpredictable. E. easily controlled.
Because speeches are louder than normal conversations, you can practice by _____
a. ?Creating a mental image of propelling your voice to the far corners of the room b. ? Pausing to breathe between phrases to have more breath c. ?Keeping your head up and opening your mouth wide d. ?All of the above e. ? None of the above