According to Dougherty, _____ means that an organization prizes integration both as a principle structuring thought and action and as an outcome of that thought and action.
a. Energy
b. Fluidity
c. Integrity
d. Organizational change
a. Energy
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________ are often associated with a low-cost leader strategy, whereas, ________ are frequently an important aspect of a differentiation strategy.
A. Marketing innovations; management innovations B. Product innovations; service innovations C. Process innovations; product innovations D. Radical innovations; instrumental innovations
Which of the following statements about specialty stores is true?
A. Customers usually consider price to be the most important factor in their selection of a specialty store. B. Customers at specialty stores are not concerned with the distinctiveness of the merchandise or the store's physical appearance. C. Specialty stores typically avoid price wars. D. Specialty stores are ineffective test markets. E. A typical specialty store carries a wider assortment of specialty merchandise than department stores.
A relation is in 4NF if it is in BCNF and it has no multivalued dependencies
Indicate whether the statement is true or false
The utility created through the basic marketing activities is known as place utility
Indicate whether the statement is true or false