Based upon an analysis of selected retail tasks that need to be performed in a given time period, a retailer decided to rely on self-service. This illustrates the effective use of a(n) _____
a. workload forecast
b. operations blueprint
c. job standardization analysis
d. cross-training analysis
b
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An opinion leader is the person in informal, product-related communications who offers advice or information about a specific product or product category, such as which of several brands is best or how a particular product may be used
According to the text, how do marketers try to reach opinion leaders?
Buzz marketing is most useful for products that are unconventional and unique
Indicate whether the statement is true or false
Which of the following is the least expensive method of collecting data?
A) personal interviews B) telephone interviews C) mail survey D) focus group
_____ enables managers to see summaries and ratios of the intersection of any two dimensions in a database.
A. CRM B. SCM C. OLAP D. CAD