A(n) ________ refers to the manner in which an advertising idea is turned into a message and presented to consumers.
A. emotional appeal
B. rational appeal
C. advertising appeal
D. creative execution style
E. creative sequence
Answer: D
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What will be an ideal response?
A prospective juror may be dismissed arbitrarily without any reason being given if an attorney for one of the parties in a lawsuit exercises a
a. challenge for cause. b. move for a mistrial. c. default judgment. d. peremptory challenge.
There are four types of illegal activity under the Civil Rights Act of 1964. Which choice lists these four? ?
A)disparate treatment, disparate impact, hostile environment, and retaliation B)disparate employment, unfair promotions, hostile environment, and unfair firing C)false reports, retaliation, prima facie discrimination, sexual harrassment D)religious disparaging, racial profiling, sexual harrassment, unfair promotions
The ________ is an opening statement used in networking that quickly summarizes one's history and career plan and asks a question.
Fill in the blank(s) with the appropriate word(s).