A two for one stock split reduces stockholders' equity and corporate assets by one-half
Indicate whether the statement is true or false
false
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Which of the following statements is true of the two-step approach to mass communications?
A) The influence of mass media on public opinion is more direct, powerful, and automatic than marketers have supposed. B) Communications through mass media bypasses opinion leaders and reaches the individual buyers. C) The two-step flow supports the notion that consumption styles are primarily influenced by a "trickle-down" or "trickle-up" effect from mass media. D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. E) Two-step communication suggests that mass communicators should direct messages to groups of buyers who interpret the message and act accordingly.
On a statement of cash flows prepared using the indirect method, the amount representing cash paid for interest would
a. be included in the net cash flows from financing activities section. b. not be shown. c. be included in the net cash flows from investing activities section. d. be included in the net cash flows from operating activities section.
Most prospects are willing and eager to participate in a presentation held off premises
Indicate whether the statement is true or false
Managers of what type of decentralized units have authority and responsibility for revenues, costs, and assets invested in the unit?
A) Profit center B) Investment center C) Production center D) Cost center