A major advantage of using individual branding is that

A. the promotion of one of the company's brands will also promote the company's other brands.
B. this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original.
C. a poor-quality product will not contaminate all of the company's other products with negative images.
D. a specific brand name for each product will help the company grow during times of economic recession.
E. the quality of one of the company's products will help increase the perceived quality image of the company's other related products.


Answer: C

Business

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Charley Jones has an idea that he believes will improve his organization. He proposes this idea to his boss. His boss is receptive but does not act on or promote Charley’s idea. Charley decides to back off and perhaps bring his idea to his boss again in several months.

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Vandals destroyed a business asset owned by L&L Company. L&L's adjusted tax basis in the asset was $60,800, and the reimbursement from its property insurance company was $90,000. L&L must pay at least $60,800 for a replacement asset in order to defer gain recognition on the involuntary conversion.

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Business