An audience-centered approach means focusing on what?
A) The corporation's needs
B) The sender's needs
C) Technology use
D) The audience's needs
E) Time
Answer: D
Explanation: D) Successful communication is based on providing information based on the audience's needs and level of understanding, not the sender's needs and level of understanding. If the audience does not understand accept a message, the communication has failed, regardless of the sender's needs to communicate.
Learning Obj.: LO 1.2: Explain what it means to communicate as a professional in a business context.
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