________ allow one station to take over the programming and advertising sales for another station in the market without assuming ownership of the facility
a. Ownership limits
b. License renewal
c. EEO guidelines
d. Local marketing agreements
e. Duopoly and triopoly rules
d.
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Since Kim is attending law school to be a public defender, she is more likely to process a persuader's argument about death penalty. Therefore, Kim is exemplifying _____
A. a sense of social support B. the Elaboration Likelihood model C. the concept of saving face D. the infiltration model
According to the Impact / Society box, “Elements of Mass Communication,” channel and medium mean the same thing
a. True b. False
What mode of persuasion relies on the form and substance of an argument?
What will be an ideal response?
Only eight hours after physically receiving a message, most people remember only about what amount of the message?
A) 25 percent B) 75 percent C) 90 percent D) 50 percent E) 35 percent