Describe the difference between full line discount stores and specialty discount stores and provide examples of each.

What will be an ideal response?


Full-line discount stores carry a wide assortment of merchandise across popular categories. Full-line discount stores like Walmart and Target sell apparel, cosmetics, sporting goods, toys, electronics, kitchenware, home furnishings, garden accessories, and automotive items. Some full-line discount stores have expanded facilities to a supercenter format, which includes grocery, pharmacy, and services. Specialty discount stores offer a wide selection of merchandise within a single category. Examples are Dick's Sporting Goods and Bed, Bath and Beyond. Specialty discount stores compete on the basis of low prices, wide selection, and product availability. Specialty discount stores are sometimes referred to as category killers because they are able to gain high market share within their chosen category.

Business

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Business