What is the blockbuster mentality?
What will be an ideal response?
Answers will vary.
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Which of the following in NOT a key component of the four-part model of programming?
a. Scheduling b. Diversifying c. Evaluating d. Selecting e. Promotion
Priority publics or target audiences are public relations publics selected for special attention and specific messages
Indicate whether the statement is true or false
Earlier planning models of public relations such as ROPE and RACE and their related models such as PACE and ACE have this in common.
a. They stress publicity tactics. b. They are tailored to institutional goals. c. They rely on research and planning. d. They require audience input.
Which one of the following transitions makes the most clearly defined change in time, place, actions, and so on?
a. fade-out/fade-in b. crossfade c. cut d. dissolve