Name and briefly describe three of the four types of costs and rewards that are considered part of social exchange theory.

What will be an ideal response?


- Immediate rewards and costs occur in the present moment of a relationship. You compare your current relationships and assess their present value.
- Forecasted rewards and costs are based on projection or prediction. You forecast whether a potential relationship with this person would be rewarding or whether to remain in an existing relationship during troubled times.
- Cumulative rewards and costs represent the total rewards and costs accrued over the duration of the relationship. The more you invest in a relationship, the more likely you are to hold onto it, at least for a while, even during troubled times.
- Expected rewards and costs represent expectations and ideals about how rewarding a relationship should be relative to its costs. If you find that you are continually unable to find relationships that measure up to your ideals, you may need to reassess your expectations.

Communication & Mass Media

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Which of the following best summarizes framing?

A) Framing is a term that is only applied to issues related to politics or government. B) Only political candidates frame issues. C) Politicians deliberately frame issues while news reporters inadvertently frame them by deciding what to report. D) Framing is a conscious activity by politicians but is never done by competentnews reporters.

Communication & Mass Media

The fallacies of composition, division, and refutation can occur when arguers resort

to using emotional rather than logical appeals. Indicate whether the statement is true or false

Communication & Mass Media

The early leaders of the American Revolution were brilliant PR strategists who were able to rally the needed support for Independence from England. Using concrete examples, describe at least three different PR techniques they successfully employed in their campaign to win the minds of the colonists

What will be an ideal response?

Communication & Mass Media

Which of the following attributes of ethos is enhanced by citing authoritative sources?

a. dynamism b. comfort c. competence d. trustworthiness

Communication & Mass Media