________ is a technique for generating ideas that allows for free-association

Fill in the blank(s) with the appropriate word(s).


Answer: brainstorming

Communication & Mass Media

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Which of the following statements is true according to relational goal pursuit theory?

A. People expend energy to develop or re-initiate relationships to the extent that they perceive a relationship is desirable and attainable. B. Close relationships help people fulfill their instrumental goals as well as their need for affection. C. People experience positive emotion when their relational goals are met or exceeded, and negative emotion when those goals are blocked. D. Personal and relational goals are arranged in a hierarchical structure that guides people’s choices about what relationships they should purse, maintain, and end.

Communication & Mass Media

Xander found out that he experienced very high levels of

communication apprehension, making him like approximately 50% of the U.S. population. Indicate whether the statement is true or false

Communication & Mass Media

What is the one element that the authors suggest is a common foundation of all five of the original compliance-gaining strategies?

What will be an ideal response?

Communication & Mass Media

The first truly mass medium was

A) parchment scrolls. B) magazines. C) newspapers. D) posters.

Communication & Mass Media