When incorporating blogs into a corporate social media stream, what role can blogs take in support of the media plan?
A) Blogs can be used to clarify information.
B) Blogs can act as the hub for the multiple threads in the social media plan.
C) Blogs can act as the "complaint department" for the social media plan.
D) Blogs can limit word-of-mouth marketing efforts by customers.
E) Blogs can allow consumers to become subject matter experts.
Answer: B
Explanation: B) Blogs can be great tools in clarifying information, crisis communication, and marketing efforts, but to support the media plan in the best way possible, blogs should act as the central hub of the company's social media plan.
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