The assumption of customer-based measurement is that the brand ___________ resides in the consumers' emotional attachment to the brand.
a. Loyalty
b. Value
c. Image
d. Equity
d. Equity
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How are cash balance plans different from defined-benefit and defined-contribution plans?
What will be an ideal response?
Phil joins Sky-High Designs as a designer. He signs an employee agreement that says he will not engage in design work in the city for six months after termination of his employment with the firm. Phil works with the firm for two years and then resigns to immediately join as a designer in another firm in the same city. Sky-High Designs sues him for breach of contract, and is likely to:
A. lose because employee contracts that restrict trade are illegal. B. win because the restriction has reasonable geographic and time restrictions. C. lose because Phil has free will to do as he chooses. D. win because Phil's act is a violation of the Blue laws.
Other (nonoperating) items follow operating expenses or the subtotal for operating profit. Most firms reporting under U.S. GAAP separately report financing costs, such as
a. principal payments. b. interest revenue. c. interest expense. d. principal receipts. e. none of the above.
To prepare the statement of cash flows requires analyzing changes in balance sheet accounts during the accounting period. As an outcome of correct double-entry recording of all transactions, the net change in cash will be _____ the net change in all noncash accounts
a. greater than b. less than c. equal to d. greater than or be less than e. greater than or be equal to