Marianne was so blown away by the announcement that she had won an award that she felt numb on her way to accept it. When she got to the microphone, she began to ramble and then thanked everyone she could think of for voting and supporting her

The speech ran several minutes long and had no organization. Was this appropriate for an acceptance speech?
a. Yes; award winners can take a lot of time to thank everyone who encouraged and assisted them.
b. Yes; there are no expectations that award acceptance speeches should be brief and organized.
c. No; impromptu acceptance speeches should be brief, gracious, and as organized as possible.
d. No; award winners are expected to prepare brief remarks in advance of the presentation.


c

Communication & Mass Media

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Survey conducted by Hill & Knowlton found that Canadian CEOs believe which of the following is the biggest threat to their company's reputation?

A) employee misconduct B) shoddy products C) print and broadcast media D) cyber terrorism E) government regulation

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Keith isn't interested in Ruth's speech because he doesn't see

the relevance of it. He is probably using central processing as he is listening. Indicate whether the statement is true or false

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General Electric's corporate slogan is Imagination at Work, rather than the more specific Power Generation at Work. This company is engaging in strategic ________ to allow both employees and consumers to interpret the slogan in ways that best suit them.

A. creativity B. ambiguity C. structure D. control

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A speech urging Congress to construct a memorial in Washington, D.C., to recognize women's contributions to the American Revolution is an example of a commemorative speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media