_________________________ information focuses on lifestyles, modes of living, needs,
motives, attitudes, reference groups, culture, social class, family influences, hobbies,
political affiliation, and so on.
a. Demographic
b. Psychographic
c. Firmographic
d. None of the above
b
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Before the fall term began, professors at Hillview College were required to fill out numerous forms, including performance objectives, surveys, and lists of their summer contacts with prospective students. Many professors complained that their time would be better spent preparing for their courses. This situation is an example of which barrier to successful control?
A. overemphasis on paperwork B. overemphasis on one instead of multiple approaches C. too much control D. overemphasis on means instead of ends E. too much flexibility
Which of the following is the following question an example of?
"On a scale of 1 to 5, how do you rate the friendliness of Olive Garden's wait staff?" A) Likert scale B) one-way labeled scale C) importance scale D) unimportance scale E) un-anchored n-point scale
Product testing is an example of which type of cost on a cost of quality report?
a. Prevention. b. Appraisal. c. Internal failure. d. External failure.
Johnson & Johnson's experience with tampering of its Tylenol brand is a classic example of a marketer failing to overcome consumers' negative mental files
Indicate whether the statement is true or false