The direct appeal close is avoided by most salespeople because it adds complexity to a selling/buying situation
Indicate whether the statement is true or false
FALSE
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A physician, dentist, engineer, or chemist endorsing a particular brand's advantages would typically be found in a slice-of-life execution
Indicate whether the statement is true or false
When groups are brainstorming,
a. the more ideas, the better. b. only ideas that will work should be recorded. c. team members should record their own ideas independently. d. teams should discuss an idea before adding it to the list of possible solutions.
How has social media changed the way marketers and consumers communicate with one another? How has it changed who is in control of the communication?
What will be an ideal response?
Which of the following is the best opening sentence for a direct response message?
A) Here are the answers to the questions you asked about our banquet facilities. B) Thank you for your e-mail message of March 25. C) We look forward to helping you with all of your banquet needs. D) Your e-mail of March 25 was forwarded to me.