When you have already determined that there is demand for the services of your potential business, your next step is to ________
A) identify a market need
B) identify target customers
C) implement the marketing mix
D) conduct market research
E) maintain good customer relationships
D
Explanation: D) The first step is to identify a market need. This will determine that there is demand for the services of your potential business. The next step will be to conduct the market research necessary to learn whether this demand is sufficient to launch a potentially profitable business and use that information to develop a marketing plan. Identifying target customers is the third step in the marketing process, implementing the marketing mix is the fourth, and maintaining relationships is the fifth.
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Internal controls for handling sales returns and allowances do not include
a. computing bad debt expense using the percentage of credit sales b. verifying that the goods have been returned c. authorizing the credit memo by management d. using the original sales invoice to prepare the sales returns slip
Answer the following questions: A. How do ideal and practical standards differ? B. As an employee, who is evaluated based upon standards, which would you prefer and why?
Personal and professional titles, such as Mr., Ms., and Dr., should be omitted in the letter address section of a letter document
Indicate whether the statement is true or false
Niche Credit, Inc., is one of Cut-Rite Notching Corporation's two major creditors. Niche guarantees Cut-Rite's debt to the firm's other major creditor, Manufacturers Capital Bank, to forestall litigation. To be enforceable, this guarantee
A. must be in writing. B. need not be in writing if it benefits Niche Credit. C. need not be in writing if it benefits Cut-Rite Notching. D. need not be in writing if it benefits Manufacturers Capital Bank.