A company decided to conduct a market survey for its new MP3 player that the company had priced at $150. In the survey, 95 percent of participants said that the maximum they would pay for the MP3 player is $100
This is an example of which of the following possible consumer reference prices?
A) historical competitor price
B) expected future price
C) usual discounted price
D) upper-bound price
E) last price paid
D
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A good question should be focused on a single topic or issue
Indicate whether the statement is true or false
A material item is one that is likely to affect a user's decision
Indicate whether the statement is true or false
Which of the following is a primary goal of the Bankruptcy Code?
A)to preserve as much of the debtor's property as possible B)to pay off the debtor's creditors as quickly as possible C)to secure debt counseling for the debtor D)to keep the debtor from falling behind in payments
What are the internal influences on consumer buying behaviour?
a. personality, perception, learning, motivation, attitudes and beliefs b. budget, brand loyalty, motivation, ethnicity and family c. family, friends, personality, lifestyle and beliefs d. learning, education, attitudes, values and brand loyalty e. lifestyle, beliefs, socio economic grouping, understanding and family