Proactive companies use social media to engage with their stakeholders as a long-term strategy
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Forward thinking companies address the possibility of negative messages via social media by engaging early and often with their stakeholders.
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The purpose of brand mantras is to ensure that employees and external marketing partners understand what the brand is in order to represent it to the customers
Indicate whether the statement is true or false
Of the three widely used inventory costing methods (FIFO, LIFO, and average), the LIFO method of costing inventory is based on the assumption that costs are charged against revenues in the reverse order in which they were incurred
Indicate whether the statement is true or false
Brice is on the board of ABC Corporation. XYZ Corporation has made a move to acquire ABC. Tina, the president of ABC advises the board that the offer made by XYZ is a good one that should be accepted. She did not disclose, however, that XYZ had offered her a generous bonus if she could convince the board members of ABC to take XYZ's offer. Brice tells the other board members that they should
simply rely on Tina because she is probably right, and under the business judgment rule they are protected even if she is wrong. Which of the following is true regarding Brice's advice? a. Brice is correct. b. Brice is correct only if the directors of Success had been soliciting offers, and Tina was charged with reviewing them. c. Brice is incorrect unless it can be established that Tina has prior experience in mergers and acquisitions. d. Brice is incorrect because no statement made by an officer is entitled to blind reliance.
The product life cycle
A. has five major stages. B. applies more to individual brands than to categories or types of products. C. shows that sales and profits tend to move together over time. D. describes the stages a new-product idea goes through from beginning to end. E. All these answers are correct.