Answer the following statement(s) true (T) or false (F)

1. Research is found in the first step of a PR plans.
2. PR models do not include goals for consumers
3. Effective campaigns are about creating a PR plan.
4. Good public relations models include the development of strategic communication
targets with defined goals, objectives, tied to a clear organizational purpose.
5. A good PR practitioner will address challenges when they arise.


1. false
2. true
3. false
4. true
5. true

Communication & Mass Media

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What are the stages in the listening process? Explain each step, and give examples

What will be an ideal response?

Communication & Mass Media

"Silence settled over the audience like a block of granite" is an example of metaphor.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Sometimes clothing choices can contradict a speaker's thesis and damage his or her ________

Fill in the blanks with correct word

Communication & Mass Media

________ communication involves the messages we share with peers or anyone who occupies the same position as we do in an organizational hierarchy.

A. Formal B. Collegial C. Tangential D. Lateral

Communication & Mass Media