Demographics and psychographics differ mainly because
A) demographics refer to factors including age, gender, and ethnicity.
B) psychographic information is more difficult to gather.
C) demographic information tends to be less reliable.
D) psychographics are based on lifestyle, attitudes, beliefs and values.
E) Both A and D.
Answer: B
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Formed to analyze a problem by presenting as many ideas as possible.
Answer the following statement(s) true (T) or false (F)
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