What factors should be considered in locating stores? Why should retailers consider those factors?
What will be an ideal response?
Factors that retailers should consider when evaluating an area for locating stores include the economic conditions, competition, the strategic fit of the area's population with the retailer's target market, and the costs of operating stores. Because these decisions determine long-term profits for the retailers and require significant investments in resources, location decisions well considered with those factors can play as a firm's competitive advantage.
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